Recently launched, GOOD magazine’s reworked (and relocated) interactive component raises the bar on everything a website should be. Three reasons GOOD.is is one of the best sites on the web today:
Elegant, intuitive and innovative: GOOD.is surprises the user with its familiar interface and infinitely flexible layout. Bold graphics and photography contrast with the subdued tones of the site itself. If you’ve ever picked up the magazine, you’ll immediately notice that they did a fantastic job of translating that same look and feel onto the web. WordPress has rarely looked this good.
All this snazzy design is really just a beautiful (albeit extremely usable) container for the loads of awesome media and content that gets pumped onto the site. One of things I like most is that the user experience is rewarding whether or not you’re a magazine subscriber, and it does more than just pressure you to become a subscriber. Even the advertising is tasteful, relevant and unobtrusive.
Go to GOOD.is. Click “Choose GOOD”. Then select the amount of money you’d like to pay for a subscription to their excellent magazine (from $1 to $1,000). Now, GOOD will give 100% of that money to the participating sponsor of your choice. The simplicity of the idea is simultaneously baffling and inspiring. This is what web can should do. Earn the eyes… then do some good!