Erik Nitsche’s life spanned the twentieth century. He was born in Switzerland in 1908, moved to the United States at the age of 26 and died in 1998. In the meantime, he created a body of work that is pivotal to any conversation about the modern movement in graphic design. Swiss without being Müller-Brockmann. Playful without being Saul Bass. Clean without being Paul Rand. His style is decidedly Nitsche.
Below is a sampling of Mr. Nitsche’s work for General Dynamics, for whom he created an exhaustive corporate identity between 1955 and 1965. For more on his life and design prowess, check out Steven Heller’s article on Typotheque entitled Erik Nitsche: The Reluctant Modernist.