Cult of Objectivity


massimo.jpgThis afternoon I had the great pleasure of listening to a living legend: the incorrigible Massimo Vignelli.
He spoke at the Grace Street Theater in Richmond on his life and practice, most prominently the iconic work of Vignelli Associates.

I came away refreshed and newly inspired. He discussed his usual fare: long-term clients, limited typefaces, working on the grid, expansive range and the pursuit of timelessness. Something he knows a thing or two about.

“I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable. I like it to be visually powerful, intellectually elegant, and above all timeless.”

Massimo Vignelli (1931…)