The only way to claim the fertile ground is to break away from the pack and move beyond the frontier. Find things that you think are magical and rip them to shreds. That way you can see their guts.
Before the holiday, I had the pleasure of guest lecturing for a History of Design class up at JMU. I primarily focused on full-scope branding and the amazing opportunities that await young designers who are willing to push the envelope. More and more, I’m seeing the web and interactive media as our design Xanadu. Inspired by the recent writings of Armit, Khoi and Jeremy, I really wanted to get the students to project the epic scale of the design giants they’ve been studying (folks like Eames & Rand) into their own work and embrace the possibility that they could be the one to create the metaphorical IBM logo or Lounge Chair in this new media.