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Don’t try to be original, just try to be good.

Paul Rand

Published August 3, 2011By Z. Bryant

Categorized as Admiring Tagged Quotes

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I’m a principal at Journey Group where I design digital and spatial experiences. We’re an independent design company in Charlottesville, Virginia rooted in storytelling, partnership, and intentional community.

My primary focus is service design — aligning narratives, teams, and technologies within public institutions. I’m a seventh generation Virginian, caretaker at Dawnbreak Farm, and student at Umbau School. Occasionally, I get opportunities to write and speak about the cultural and ethical implications of designing for a living. Just let me know if you’d like to chat.

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