I’m old enough to remember when you could pick up any regional graphic design annual, open it, and know exactly which area you were looking at just from the work itself. Tennessee or Texas. Southern California or the Pacific Northwest. New York or Chicago. Each had clear stylistic tells. And as an aspiring designer myself, I loved the way concert posters, packaging, and logos all possessed the spirit of their place—and reflected the particular tastes of the people who lived there.

Published in UX Collective

As ideas for a better-designed tomorrow start flowing, it may be useful to identify a few of the false narratives that creep into our world and into our work. Particularly when we are afraid, we humans tend to wrap ourselves in ancient stories that make us feel safe. I certainly understand that instinct. But, if we let it, this is also a perfect season in which to evaluate the underlying belief structures that shape our design thinking—and perhaps bust a few of our most enduring myths.

I was recently asked to transcribe a series of essays published last year into a single manuscript. The result is available for free download (subject to Creative Commons protections).

1. Remain ready at all times and in all places
2. Approach every opportunity to receive help
3. Adopt the adventures of Robin Hood
4. Avoid the culture of sports
5. Honor all women at all times
6. Treat all men as equals at all times
7. Think about your own death only enough to prepare
8. Be careful never to become too comfortable
9. Borrow as little as possible
10. Learn to sharpen blades
11. Delight in good food and drink
12. Find a trade and a bride and a place

This past weekend, I had the privilege of participating in the first workshop offered by Umbau School’s new Studio Shenandoah in Staunton, Virginia. Umbau, which means something like transformation zone, is a school of studios—or places of focused study.

Whenever feasible, I’m an advocate of value-based pricing in creative work and particularly digital work. Having tracked and billed hours for many years, I understand the model and that it’s sometimes appropriate, but I think the future is fixed.