Three questions before taking on a project:
Can we make money from it?
We’re a going business. We have mortgages to pay. We have tuitions to pay for our kids. We’re not ashamed of making money.
Are we gonna be proud of it when we’re done?
There’s nothing that will break your heart faster than working three months on a project and then, when it’s all done, you’ve sold your soul and compromised and you don’t even want anybody to see it.
Can we learn something new?
That allows us to continue to grow in the skills that we have. It allows us to be better filmmakers and writers and coders and art directors. And it keeps things interesting.
From Bootstrapped, Profitable & Proud: Coudal on Signal vs. Noise