I’m a principal at Journey Group where I design digital and spatial experiences. We’re an independent design company in Charlottesville, Virginia rooted in storytelling, partnership, and intentional community.
My primary focus is service design — aligning narratives, teams, and technologies within public institutions. I’m a seventh generation Virginian, caretaker at Dawnbreak Farm, and student at Umbau School. Occasionally, I get opportunities to write and speak about the cultural and ethical implications of designing for a living. Just let me know if you’d like to chat.
One Reply to “Guillermo”
looks like he was impressed by the new phone system, too.
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